Creator ads for food and drink brands, done for you.
Recipes, pours, and snack breaks from creators who cook and taste on camera, not just hold the pack. We find creators, sign them, and run production for your Meta and TikTok ads. Plans start at 6 videos a month for $4,900, creator fees included. Stop any month.
10 food and drink creator picks in 48 hours. No call, payment, or commitment.
What food and drink creator ads look like
Twelve videos made to run as ads: two hooks each, cut for Reels, TikTok, and Stories, with the raw files and the codes to run them from your own ad account.
The images below are AI-generated illustrations of common formats, not campaign results.
What we look for in food and drink creators
- Creators who cook or taste on camera, not just hold the pack.
- Kitchen footage with a clear product moment in the first seconds.
- An audience that matches your diet or occasion.
Claims we keep you clear of
Allergen and diet claims (vegan, gluten-free, keto) only as your label states them.
Every creator contract covers ad disclosure, usage, and a competitor exclusivity window.
Pick how many videos you need each month.
One monthly price per plan, creator fees included. Stop before any next month starts. You see every creator rate before anyone signs.
Start here
Starter
6 videos a month
$4,900/month
About $817 a video, from 2 or 3 creators
Start with 6 videosA steady flow of new ads
Growth
12 videos a month
$7,900/month
About $658 a video, from 4 to 6 creators
Choose 12 a monthSeveral products or markets
Scale
20 videos a month
$11,900/month
About $595 a video, from 6 to 10 creators
Choose 20 a monthLarge catalogs, many markets
Volume
50+ videos a month
Custom
Tell us your volume. We send a quote within 48 hours.
Contact salesEvery plan includes
- Creators matched to your brand who meet our standards below, contacted in your brand's name and signed to a contract with you.
- 2 hooks per video (the first seconds), sized for Reels, Stories and the feed.
- 90 days of ad use on Meta and TikTok, from your account or the creator's.
- The whole job: finding creators, rates, contracts, briefs, revisions and delivery.
- A shared board with every creator, video, rate, and the date each video's ad rights end.
- A monthly review of what to make next. First videos within 3 weeks of your OK on the creators.
How it works
- How you pay: you pay each creator directly at their contract rate, then pay us the rest of your plan price. You see the split before anyone signs.
- Month to month: stop before your next month starts. No setup fee.
- Guarantee: if a video misses the brief, we fix or reshoot it. A video still missing at the deadline comes off your next invoice at your plan's price per video, or is refunded if you stop.
- In your name: we contact creators as your brand, from an address you choose: a creators@ address on your domain, or ours signed by your brand's team. The relationships and contracts stay yours.
- Creator rates: plan prices cover creators at standard rates.
- Premium creators: want bigger names? We send a few for you to review, each with their rate. You pay their fee directly, plus 20% to us (at least $500) for finding, negotiating and managing them. Their videos come on top of your plan, and nothing is signed without your OK.
Every creator meets these standards
- A real audience: 5,000+ followers on Instagram or TikTok.
- People watch: a median of 2,000+ views on their last 10 videos.
- Real engagement: 2% or more, with no sign of bought followers.
- Active: posted in the last 30 days.
- Your market: posts in your customers' language, with an audience mostly in your country. We check their insights before anyone signs.
- Good on camera: at least 3 videos talking to camera or showing a product.
- Clean record: no paid posts for a direct competitor in the last 90 days.
A creator who already posts about your brand can sit below these numbers, with your OK.
Your other options, side by side
| 10slate | Hire a creator manager | Creator software + your team | Creator agency | |
|---|---|---|---|---|
| What you get | Finished ad videos every month | One person, often also covering broader marketing | A tool to find, contact and pay creators | Campaigns run for you |
| Who contacts creators | We do, in your brand's name | Your hire | Your team | The agency |
| Creator contracts | Between you and each creator | Between you and each creator | Between you and each creator | Varies by agency |
| Cost | From $4,900 a month, creator fees included | $75,000 to $110,000 a year in salary, plus benefits and creator fees | About $200 to $2,500 a month, plus creator fees and your team's time | Retainers commonly $3,000 to $20,000+ a month, creator fees usually on top |
| Creator fees | Paid by you, at the contract rate, shown before anyone signs. Premium creators: their fee + 20%, upfront | You negotiate them | You negotiate them | Many take 10 to 30% of creator spend or mark fees up |
| Commitment | Month to month, stop any month | An employment contract | Month to month up to 12 months, depending on the tool | Often several months |
Salary: the middle half of 32 creator and social media job posts with a published salary, October 2026. Software: published plans of five leading tools, October 2026; some tools only quote on a call. Agency: pricing guides from InfluencerFee, Favikon, Trustedima and Clutch, 2025 to 2026. All ranges are directional.
Questions
Can creators film recipes with my product?
Yes. Recipes are one of the formats that work best for food and drink. We brief the recipe angle, and you approve each video.
How do you handle allergen and diet claims?
Creators only repeat what your label states, such as vegan or gluten-free. Anything else is cut before delivery.
What happens after I send the brief?
Within 48 hours you get 10 creators matched to your brief, each with the post behind the pick, why we chose them, and the risk. If you want to go further, we send a one-page scope for your plan. No payment and no call needed.
Can we work with bigger creators?
Yes. Each month we can send up to 3 premium creators for you to review: their rate, audience, recent sponsored work, and why they fit. If you pick one, you pay their fee directly at the contract rate, including any extra for ad use or exclusivity, and we charge 20% of that fee (at least $500) for finding, negotiating and managing them. Their videos come on top of your plan, and nothing is signed without your OK.
How do you pick creators?
Every creator has 5,000+ followers on Instagram or TikTok, a median of 2,000+ views on their last 10 videos, engagement of 2% or more with no sign of bought followers, and a post in the last 30 days. They post in your customers' language, with an audience mostly in your country, and we check their insights before anyone signs. They have at least 3 videos talking to camera, and no paid posts for a direct competitor in the last 90 days. We contact them in your brand's name, from an address you choose.
What does a plan cost in total?
The plan price is the total: $4,900 a month for 6 videos, $7,900 for 12, $11,900 for 20. It includes creator fees at standard rates with 90 days of ad use. Premium creators are optional and priced on top: their fee, paid by you directly, plus 20% to us. For 50 or more videos a month, we quote on request.
What counts as a video?
A distinct base video from one creator. Each comes with two openings (hooks) and exports in 9:16 and 4:5. Openings and exports don't count toward your plan's video count.
What is the guarantee?
Every approved video is checked against the written brief. We fix or reshoot work that misses it at no extra production charge. Any video still missing at the agreed deadline comes off your next invoice at your plan's price per video, or is refunded if you stop. We don't promise views, sales or ROAS: you run the ads.
Who signs and pays the creators?
You do. Each contract is between you and the creator: we draft it and chase the signatures, so the usage rights go straight to you, and we never hold creator money. Creator fees come out of your plan price: you pay creators directly and we invoice the rest.
What usage rights do I get?
90 days of paid usage on Meta and TikTok, plus organic use on your own channels. Your scope lists the start and end dates, channels, and the Spark and partnership permissions. Renewal rates are quoted before production, so you can budget to keep a winning video running.
When does this make sense instead of hiring?
When you need someone to run creator sourcing and video production, but not a full-time person for broader marketing. We cover the production scope listed on this page.
Is there a minimum term?
No. Every plan runs month to month: stop before your next month starts. To test us, start with Starter and stop after one month if it doesn't work.
What is not included?
Your ad spend, running or managing your ads, organic posts on creators' own accounts unless quoted, and any promise about CPA, ROAS, or views. You run the ads; we promise the output, on time, with the rights to run it.
Get your free food and drink creator shortlist
No polished brief needed. Send your product link and your Instagram. We study your brand and the creators already around it, and within 48 hours we reply with 10 creators matched to it. We never contact creators on your behalf without your OK.
Prefer email? Write to hello@10slate.com.