10slate Get 10 free picks

Your creator ad team, without the hire.

We find creators, sign them, and run production for your Meta and TikTok ads. Plans start at 6 videos a month for $4,900, creator fees included. Stop any month.

10 creator picks in 48 hours. No call, payment, or commitment.

See how we choose.

A sample brief, three creator assessments, and the tradeoffs behind each pick. This is what your free shortlist looks like, times ten.

Demonstration: a fictional brief and invented example creators, not client work. Real shortlists name real public creators and link the posts behind each pick.

Product
Vanilla plant protein, sold on Shopify
Who buys it
Women 30 to 45 who run, US
Goal
Cold-traffic ads on Meta and TikTok
Budget
$10,000 to $50,000 a month in ads
A runner back from her run talks to her phone camera in her kitchen, holding up a vanilla smoothie
The post behind the pick (illustration)

Creator A

Runner, 38 · about 24,000 followers, mostly US women 25 to 44

Why picked
Films her post-run breakfast every week, so the product fits a routine she already shows.
Fit for ads
Talks to camera in the first two seconds, in clean natural light.
The risk
Mentioned another protein brand in August. We would ask for 60 days of category exclusivity.

Hook: “I stopped buying protein bars after a 10k. This is why.”

A run coach laughs at his propped-up phone after a run, shaking a shaker bottle
The post behind the pick (illustration)

Creator B

Run coach, 36 · about 41,000 followers, mostly women, US and Canada

Why picked
His followers ask what he eats after long runs, and he answers on camera.
Fit for ads
Fast cuts and a clear product shot. His videos already look native to Reels.
The risk
Heavy training jargon. We would brief him to keep it plain for beginners.

Hook: “If your protein tastes like chalk, try this.”

A mom at dawn in her kitchen scoops protein powder into a shaker while talking to camera, a packed lunchbox beside her
The post behind the pick (illustration)

Creator C

Mom of two who runs at 6 a.m. · about 9,000 followers, US

Why picked
Her audience is exactly the buyer, and her morning videos feel unscripted.
Fit for ads
Strong hook delivery. The small following doesn't matter, because the ads run from your account.
The risk
Kitchen light is mixed. We would ask her to film by the window.

Hook: “The only thing I make before a 6 a.m. run.”

Not picked: Creator D, about 410,000 followers. Great reach, but most of her audience is outside the US, and her last three sponsored posts had comments turned off.

Formats we can brief creators to make

Every video is made to run as an ad: two openings each, cut for Reels, TikTok, and Stories, with the raw files and the codes to run them from your own ad account.

Example formats. Stock footage, not our clients.

A woman holds up a green smoothie and smiles in a bright kitchen
WellnessSmoothie to camera
A dog eats from its bowl in a bright living room
PetsMealtime
A man does his skincare routine with a hand mirror
SkincareMirror routine

Pick how many videos you need each month.

One monthly price per plan, creator fees included. Stop before any next month starts. You see every creator rate before anyone signs.

Free creator shortlist. 10 creators matched to your brief in 48 hours, with the post behind each pick, why we chose them, and the risk. One per brand.

Get my free shortlist

Start here

Starter

6 videos a month

$4,900/month

About $817 a video, from 2 or 3 creators

Start with 6 videos

A steady flow of new ads

Growth

12 videos a month

$7,900/month

About $658 a video, from 4 to 6 creators

Choose 12 a month

Several products or markets

Scale

20 videos a month

$11,900/month

About $595 a video, from 6 to 10 creators

Choose 20 a month

Large catalogs, many markets

Volume

50+ videos a month

Custom

Tell us your volume. We send a quote within 48 hours.

Contact sales

Every plan includes

  • Creators matched to your brand who meet our standards below, contacted in your brand's name and signed to a contract with you.
  • 2 hooks per video (the first seconds), sized for Reels, Stories and the feed.
  • 90 days of ad use on Meta and TikTok, from your account or the creator's.
  • The whole job: finding creators, rates, contracts, briefs, revisions and delivery.
  • A shared board with every creator, video, rate, and the date each video's ad rights end.
  • A monthly review of what to make next. First videos within 3 weeks of your OK on the creators.

How it works

  • How you pay: you pay each creator directly at their contract rate, then pay us the rest of your plan price. You see the split before anyone signs.
  • Month to month: stop before your next month starts. No setup fee.
  • Guarantee: if a video misses the brief, we fix or reshoot it. A video still missing at the deadline comes off your next invoice at your plan's price per video, or is refunded if you stop.
  • In your name: we contact creators as your brand, from an address you choose: a creators@ address on your domain, or ours signed by your brand's team. The relationships and contracts stay yours.
  • Creator rates: plan prices cover creators at standard rates.
  • Premium creators: want bigger names? We send a few for you to review, each with their rate. You pay their fee directly, plus 20% to us (at least $500) for finding, negotiating and managing them. Their videos come on top of your plan, and nothing is signed without your OK.

Every creator meets these standards

  • A real audience: 5,000+ followers on Instagram or TikTok.
  • People watch: a median of 2,000+ views on their last 10 videos.
  • Real engagement: 2% or more, with no sign of bought followers.
  • Active: posted in the last 30 days.
  • Your market: posts in your customers' language, with an audience mostly in your country. We check their insights before anyone signs.
  • Good on camera: at least 3 videos talking to camera or showing a product.
  • Clean record: no paid posts for a direct competitor in the last 90 days.

A creator who already posts about your brand can sit below these numbers, with your OK.

Your other options, side by side

10slateHire a creator managerCreator software + your teamCreator agency
What you getFinished ad videos every monthOne person, often also covering broader marketingA tool to find, contact and pay creatorsCampaigns run for you
Who contacts creatorsWe do, in your brand's nameYour hireYour teamThe agency
Creator contractsBetween you and each creatorBetween you and each creatorBetween you and each creatorVaries by agency
CostFrom $4,900 a month, creator fees included$75,000 to $110,000 a year in salary, plus benefits and creator feesAbout $200 to $2,500 a month, plus creator fees and your team's timeRetainers commonly $3,000 to $20,000+ a month, creator fees usually on top
Creator feesPaid by you, at the contract rate, shown before anyone signs. Premium creators: their fee + 20%, upfrontYou negotiate themYou negotiate themMany take 10 to 30% of creator spend or mark fees up
CommitmentMonth to month, stop any monthAn employment contractMonth to month up to 12 months, depending on the toolOften several months

Salary: the middle half of 32 creator and social media job posts with a published salary, October 2026. Software: published plans of five leading tools, October 2026; some tools only quote on a call. Agency: pricing guides from InfluencerFee, Favikon, Trustedima and Clutch, 2025 to 2026. All ranges are directional.

How it works

  1. A creator on his sofa reads a brand brief on his phone, a product box on the table

    Brief and shortlist

    You send the product and who buys it. We shortlist creators, and you approve who we pitch.

  2. A creator sits on her bedroom floor filming herself with a phone on a tripod, holding up a skincare jar

    Sign and produce

    We agree rates and usage, draft the contracts you sign, and brief each creator. You approve every video.

  3. A hand holds a phone playing a finished creator video, a laptop and coffee behind

    Deliver and review

    Final cuts, raw files, and ad codes land on your board. Each month we review what worked and what to make next.

We manage production.

  • Find, score, and pitch the creators
  • Negotiate rates and 90-day usage
  • Draft every contract and chase signatures
  • Brief, chase drafts, and handle revisions
  • Keep your board current, every day

You control approvals and payments.

  • Approve creators before we pitch them
  • Sign each creator agreement
  • Pay approved creator invoices directly
  • Approve every video before delivery
  • Run the ads from your own account

Questions

What happens after I send the brief?

Within 48 hours you get 10 creators matched to your brief, each with the post behind the pick, why we chose them, and the risk. If you want to go further, we send a one-page scope for your plan. No payment and no call needed.

Can we work with bigger creators?

Yes. Each month we can send up to 3 premium creators for you to review: their rate, audience, recent sponsored work, and why they fit. If you pick one, you pay their fee directly at the contract rate, including any extra for ad use or exclusivity, and we charge 20% of that fee (at least $500) for finding, negotiating and managing them. Their videos come on top of your plan, and nothing is signed without your OK.

How do you pick creators?

Every creator has 5,000+ followers on Instagram or TikTok, a median of 2,000+ views on their last 10 videos, engagement of 2% or more with no sign of bought followers, and a post in the last 30 days. They post in your customers' language, with an audience mostly in your country, and we check their insights before anyone signs. They have at least 3 videos talking to camera, and no paid posts for a direct competitor in the last 90 days. We contact them in your brand's name, from an address you choose.

What does a plan cost in total?

The plan price is the total: $4,900 a month for 6 videos, $7,900 for 12, $11,900 for 20. It includes creator fees at standard rates with 90 days of ad use. Premium creators are optional and priced on top: their fee, paid by you directly, plus 20% to us. For 50 or more videos a month, we quote on request.

What counts as a video?

A distinct base video from one creator. Each comes with two openings (hooks) and exports in 9:16 and 4:5. Openings and exports don't count toward your plan's video count.

What is the guarantee?

Every approved video is checked against the written brief. We fix or reshoot work that misses it at no extra production charge. Any video still missing at the agreed deadline comes off your next invoice at your plan's price per video, or is refunded if you stop. We don't promise views, sales or ROAS: you run the ads.

Who signs and pays the creators?

You do. Each contract is between you and the creator: we draft it and chase the signatures, so the usage rights go straight to you, and we never hold creator money. Creator fees come out of your plan price: you pay creators directly and we invoice the rest.

What usage rights do I get?

90 days of paid usage on Meta and TikTok, plus organic use on your own channels. Your scope lists the start and end dates, channels, and the Spark and partnership permissions. Renewal rates are quoted before production, so you can budget to keep a winning video running.

When does this make sense instead of hiring?

When you need someone to run creator sourcing and video production, but not a full-time person for broader marketing. We cover the production scope listed on this page.

Is there a minimum term?

No. Every plan runs month to month: stop before your next month starts. To test us, start with Starter and stop after one month if it doesn't work.

What is not included?

Your ad spend, running or managing your ads, organic posts on creators' own accounts unless quoted, and any promise about CPA, ROAS, or views. You run the ads; we promise the output, on time, with the rights to run it.

Get your free creator shortlist

No polished brief needed. Send your product link and your Instagram. We study your brand and the creators already around it, and within 48 hours we reply with 10 creators matched to it. We never contact creators on your behalf without your OK.

Prefer email? Write to hello@10slate.com.

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What happens next: we read your brief the same day. Within 48 hours you get 10 picks by email. If you want to go further, we send a one-page scope for your plan.